Inside Moosejaw

Moosejaw Drops Back to School Catalog, “No Pants”

Oh Great. It’s Fall Again.

Our Fall / Back to School Catalog started arriving in the mail to customers on Monday and the response so far has been great.

The theme this time around is about people only buying half an outfit in times of economic recession, so the entire catalog is shot without pants. For reals.

You can check out the digital version here.

Mentions on Twitter:

NCosta7really loving the new @MoosejawMadness no pants catalog

CaitlinTCThe @Moosejawmadness catalog made me want frozen custard. Yum

bkoca@MoosejawMadness The catalog was very enjoyable and amusing. Props to your marketing team!

michelleswansonWhy wear pants when you can not wear pants? Ladies, the pantsless boys start on pg 22. http://snipr.com/ooehk (via @MoosejawMadness)

Love the Madness,

Gary Wohlfeill
Creative Director

Email me: gary@moosejaw.com
Follow me on Twitter: @MoosejawMadness

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Nice Tweet About Moosejaw’s Most Honest Sale Yet

heathercapri Hilarious honesty in marketing by @MoosejawMadness! http://flic.kr/p/6GvLYy

Here’s the image from Flickr:

Love the Madness,

Gary Wohlfeill
Creative Director

Email me: gary@moosejaw.com
Follow me on Twitter: @MoosejawMadness

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Wrapping Up the Fall Catalog

Making the final changes on the “Oh great. It’s Fall again.” catalog set to drop beginning of next month. 

Here’s a sneak preview of the cover, which features the brand new Moosejaw Women’s Latika Fleece Jacket (not yet available to purchase.)

Love the Madness,

Gary Wohlfeill
Creative Director

Email me: gary@moosejaw.com
Follow me on Twitter: @MoosejawMadness

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Wild West Day in the Moosejaw Shops: A Gallery

Love the Madness,

Gary Wohlfeill
Creative Director

I’m a damn killer myself. ‘Cept, uh, I ain’t killed as many as you because of my youth.
- The Schofield Kid, Unforgiven

Email me: gary@moosejaw.com
Follow me on Twitter: @MoosejawMadness

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Moosejaw on the Interweb and Twitblogs

Decent few days for Moosejaw mentions around the planetary web:

“Customer Loyalty Programs That Work: Moosejaw Rewards” over at Transworld Business. I may or may not be the guy in the background with the wooden mallet.

“Moosejaw Mountaineering Doubles Up On Its Mobile Commerce Sites” at Internet Retailer.

Linda Bustos focuses in on m.moosejaw.com’s product pages in her Part 3 of 4 spotlight on mobile commerce over at the Get Elastic eCommerce Blog.

Caleb’s Meat Tattoo at Dave’s Diner Blog.

My Shopping Connection featured the Arc’teryx Motive Polo Shirt in their Father’s Day Gift Guide.

Love the Madness,

Gary Wohlfeill
Creative Director

“By the year 2001, there won’t be a person on this planet who isn’t hooked into it, and hooked into me.”
-Jobe, The Lawnmower Man

Email me: gary@moosejaw.com
Follow me on Twitter: @MoosejawMadness

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Naming Our Fall Campaign

So we are having trouble coming up with a name for out Fall Season Marketing Campaign. Please see the email string below (warning – you may be offended) and help us decide what we should use.

You can email me at gary@moosejaw.com, tweet it to @MoosejawMadness or post a comment on the blog.

Love the Madness,

Gary Wohlfeill
Creative Director

Email me: gary@moosejaw.com
Follow me on Twitter: @MoosejawMadness

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Moosejaw Madness a Key Component in the Mobile Conversation

Mobile Insider featured Moosejaw’s new smartphone optimized mobile site in a recent blog post entitled, “Why So Serious?”

The post makes a good point that the mobile channel is as much about distraction (if not more) than it is about situation-critical information. We agree completely and make it a priority to provide as rich as possible madness experience on our mobile site.

On a related note,  a conversation on Twitter this morning highlighted Moosejaw’s continued approach to blurring the lines between marketing / commerce channels to leverage the best features of each across channels:

BrightstepCEO Anyone got a good mobile commerce case to update me on? Or, know of any retailer using mobile to sell more?

tzadow @BrightstepCEO searching for a good example, too. Retailers have to realize that just copying their web business model will not fit m-com.

BrightstepCEO @tzadow Moosejaw is using mobile in store to read reviews of products, they also use mobile sms for competition to gain loyalty points.

Brightstep is a multi-channel ecommerce consulting company based in Sweden. From what I gather from bits and pieces on Twitter, Moosejaw was featured in a presentation on multi-channel strategy at Stora e-Handelsdagen, an e-commerce event in Stockholm.

This is a decent example of the value of being active on Twitter.  Before hearing about the event we were close to naming a conference room at Moosejaw the “Stora Handelsdagen Steel Cage Match Room.”  How embarrassing would that have been?

Elsewhere on the interscape, our email campaigns were also featured in a post at Email Insider on Tuesday, “Even More Laughs! Humor In Retail Email, Once Again.”

They call us cheeky, which is better than being called flippant but not as good as being called frisky.

Love the Madness,

Gary Wohlfeill
Creative Director

If you re-arrange the letters ‘Stora e-Handelsdagen’ you get ‘A Hen Led Rodent’s Saga’ which explains why I know little to nothing about soup.

Email me: gary@moosejaw.com
Follow me on Twitter: @MoosejawMadness

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Moosejaw Hockey Extends Winning Streak to 3

Moosejaw steamrolled the Silver Mullets in last night’s 6:00pm matchup, winning 8-1.

The big story came halfway through the 2nd period when #10 Zakk B. scored an unassisted goal, ending a 6 game scoring drought.

Our record for the season is 4-1-2. Our next game is Thursday, June 4th at 8:30 pm against the Stinky Pinkies.

Love the Madness,

Gary
Defense

Oh this young man has had a very trying rookie season, with the litigation, the notoriety, his subsequent deportation to Canada and that country’s refusal to accept him, well, I guess that’s more than most 21-year-olds can handle. Number six, Ogie Oglethorpe.
-Jim Carr

Email me: gary@moosejaw.com
Follow me on Twitter: @moosejawmrkting

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This Week At Moosejaw

Moosejaw had a nice little BBQ in the courtyard for employees who may have missed our holiday party. Here’s the gallery.

Great feedback continues to roll in from shop customers:

“Just wanted to let you know that I had a great time yesterday at Moosejaw [Grosse Pointe]. The staff was friendly and helpful. Also, I appreciated how patient they were with my “not-so-patient” 3-year-old. ”
- Lindsay H.

“I just recently purchased a pair of Reef flip flops at your Ann Arbor store. Let me tell you why this was spiffy:

#1: They are sparkly flip flops…silver on black
#2: They were on sale! 20% off!
#3: The staff at that store absolutely rock. I had my sister and her friend with me. Neither had been to a Moosejaw as they do not live near one (alas). They left the store smiling, though they did not buy anything. Why? Because the staff there are friendly, super helpful and obviously love where they work. I applaud any organization that can consistently keep their staff in a legitimate good mood…no easy task in Michigan right now.

Anyway, thanks for the positive shopping experience, and sparkly flip flops; they made my day!”
-Erin M.

“Great experience and professionalism [Moosejaw East Lansing]. I loved the way you can wander around without anybody “pressing” you, but they are right there if you need something. The variety and quality are perfect.”
-Sent to feedback@moosejaw.com

“Was at the Chicago store picking up my new sandals, loved it. First time I have been in there since the remodel and its very nice. Sandal selection was better than it was at the same time last year too.”
-Sent to feedback@moosejaw.com

Keep up the great work.

Love the Madness,

Gary Wohlfeill
Creative Director

Be sure to visit the brand new Madness Section, Make Out Session. Get Rewards Points for frenching, sucking face, snogging, slug wrestling. Click Here to check it out.

Email me: gary@moosejaw.com
Follow me on Twitter: @MoosejawMadness

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#Madness-Off Results

Well the results are in from our ‘Madness-Off’ on Twitter against GiftZip.com that we posted about last week. Thanks to everyone who voted. You can see the all the tweets here.

Love the Madness,

Gary Wohlfeill
Creative Director

Very slow on Twitter today. For sure it’s because most of my tweets have included historical figures and no one really understands history.

Email me: gary@moosejaw.com
Follow me on Twitter: @MoosejawMadness

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