Inside Moosejaw

Sumo Wrestling in the Shops

Moosejaw staff reenact the little known 1922 Sumo bout, Sadanyama v. Plipo VanJusty. I think the precision of the match comes across nicely.

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Virtual Marketing Intern Needed

Virtual Internet Marketing Internship

We’re seeking a virtual intern for our marketing team. What’s nice about a virtual internship is that it reminds me of the song Virtual Insanity. And also you can do the internship from your couch. Or laundry room. But definitely not from underneath your roommate’s bed. You can do the internship in your skivvies and we don’t even care. We would totally care about the skivvies thing if you were working from our HQ.

This is an unpaid internship requiring a 16 -24 hour/week commitment. The schedule and length of internship is flexible. Students must be able to receive college credit for their experience.

Responsibilities Include:
• Assisting with Search Engine Optimization (SEO), including developing keyword lists, as well as creating content on the websites and affiliated networks
• Designing affiliate banners
• Researching social networking sites
• Writing ad copy, gathering new key words and assisting with key word discovery
• Analyzing the competitive marketplace, including monitoring competitor websites and promotions

Internship Requirements:
The virtual intern must be highly organized and detail oriented. Must also have highly developed communication skills, strong analytical and problem solving skills, and be able to strike the appropriate balance between working independently and keeping supervisor informed. If you can juggle, while riding a unicycle, while dressed like a clown, you should be in a circus. But this might also be a good experience for you.

The virtual intern must be proficient in MS Excel. Experience with Google Adwords, web analytics terminology, capabilities and reporting is preferred, but not required.

How to Apply:
Email your resume to jobs@moosejaw.com. Please use job code VI so we know what you’re applying for. VI totally stands for virtual intern.

Love the Madness,

Gary Wohlfeill
Creative Director

Email me: gary@moosejaw.com
Follow me on Twitter: @MoosejawMadness

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Moosejaw Softball Ends Season

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Moosejaw Olympics Begins Today in the Shops

We kick off the Moosejaw Shop Olympics today.

Here’s how it works:

Swing by the shop anytime before sundown this coming Sunday to play…

1. Get 1% off for every pull-up you can do on our rock rings

2. Get 10% off for beating Moosejaw staff in a little Rock, Paper, Scissors

3. Get 15% off for getting the Daily Remark Trivia Question right

4. Get 20% off for gathering at least nineteen friends and do the entire production of A Chorus Line in the shop.

Love the Madness,

Gary Wohlfeill
Creative Director

Email me: gary@moosejaw.com
Follow me on Twitter: @MoosejawMadness

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The Offical Moosejaw Badminton Tournament

Greetings Mildly Attractive Moosejaw Staff,

On the History Channel last night, I learned a very interesting and important fact about our nation’s history that I feel everyone should know. It has been revealed that the Civil War was actually settled over an intense game of Badminton between the leaders of the Northern and Southern armies.

Robert E. Lee had a killer serve that almost crippled the Union army, but Ulysses S. Grant made an amazing dive save on the Appomattox Court House lawn that eventually ended slavery, restored the Union and overall strengthened the federal government. Grant and Lincoln celebrated with a wicked cool chest bump, and then some kind of early form of the Cabbage Patch dance.

So in tradition of the Fathers of our great nation, Moosejaw will be holding our very own Badminton Tournament and we couldn’t be more excited about it. Here’s all the info you’ll need to know: 

• The sign-up deadline will be August 18^th, 2009.
• We’ll have sign-up sheets posted around the office/warehouse.
• You can either sign up with a team (2 players only) OR sign up individually and you will be paired randomly with another employee.
• If you sign up as a team, you must choose an employee from OUTSIDE your department.
• Two games a day will be played starting at 3:00 PM (stay tuned for more details on when the games will commence and the full schedule.)

Please let me know if you have any questions about this, and I will do everything I can to solve them right away.

Love the Madness,

Scott

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Shark Week 2009 Review

So far, the big winner for Shark Week 2009 has been Jaws of the Pacific.  Finally, a documentary that I haven’t seen. 

Air Jaws rules, but it’s so been-there-done-that.  I’m also very tired of the proprietary programming being the crutch for Shark Week.  Mythbusters is good sh-t, but I don’t want to see a 12 foot mechanical shark biting an oxygen canister in a pool.  Nor do I care what Les Stroud has to say about anything NOT related to building a hammock out of a crashed hot air balloon. 

Last, but certainly not least, if I have to watch one more poorly done dramatic reenactment of some a–hole getting attacked by a bull, I might do something drastic.  Like change the channel.  And those are words that should NEVER be said about Shark Week.

CHamms
Hardgoods Accessory Buyer

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Catalog Feedback on Twitter

Great responses on Twitter about the “Oh Great. It’s Fall Again.” Catalog

zach_mitchell: Just saw the new Moosejaw mail order catalog…creative, and HOT!

kumar303: I just read through a Moosejaw catalog cover to cover. Are they all this entertaining?

steveboylephoto: I love the catalogs that Moosejaw puts out

xjparker: Moosejaw’s catalogs are just brilliant

MostPopularToys: Not a toy, but popular w/ teens/college kids looking for cool shirts. Moosejaw’s new “no pants” catalog is hilarious! http://bit.ly/3I68T1

allielanette: I love getting the Moosejaw catalog in the mail. (They sell North Face, Pantagonia, etc.) Simply bc the side noted on each pg are soo funny!

arosenfee: The snail mail catalogue for Moosejaw (http://bit.ly/lNV6B ) is the Victoria’s Secret of granola wear.

AndrewAmine: @MoosejawMadness haha! the new catalog is great. can always count on moosejaw for great and clever marketing.

cdwilliams1: Moosejaw’s Fall catalog is out. Due to the recession none of the models are wearing pants. Too funny! Great idea! See http://short.to/lo2z

arice10: well the new @moosejawmadness catalog is pretty good

lopez77: @MoosejawMadness got mine in the mail…bravo!! Page 55 is too much!!

jagek011: Check out the new “no pants” catalog from @moosejawmadness. Talk about great marketing … http://bit.ly/2kw8Qt

VairChoisel: @MoosejawMadness Recieved it in the mail- laughing ensued

knauff: @MoosejawMadness you’ve out done yourselves! love the knight helmets

etc_etera: @MoosejawMadness ’s new rule FTW. Dear Patagonia — Good luck. There’s only one rule to trounce the no-pants rule.

djbsquared: @MoosejawMadness’s new catalog: great, or best ever

tomschneller: The new “just say no to pants” catalog from @moosejawmadness is hilarious. great marketing for a catalog! http://bit.ly/3I68T1

bkoca: @MoosejawMadness The catalog was very enjoyable and amusing. Props to your marketing team!

NCosta7: really loving the new @MoosejawMadness no pants catalog

Love the Madness,

Gary Wohlfeill
Creative Director

Email me: gary@moosejaw.com
Follow me on Twitter: @MoosejawMadness

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Moosejaw Drops Back to School Catalog, “No Pants”

Oh Great. It’s Fall Again.

Our Fall / Back to School Catalog started arriving in the mail to customers on Monday and the response so far has been great.

The theme this time around is about people only buying half an outfit in times of economic recession, so the entire catalog is shot without pants. For reals.

You can check out the digital version here.

Mentions on Twitter:

NCosta7really loving the new @MoosejawMadness no pants catalog

CaitlinTCThe @Moosejawmadness catalog made me want frozen custard. Yum

bkoca@MoosejawMadness The catalog was very enjoyable and amusing. Props to your marketing team!

michelleswansonWhy wear pants when you can not wear pants? Ladies, the pantsless boys start on pg 22. http://snipr.com/ooehk (via @MoosejawMadness)

Love the Madness,

Gary Wohlfeill
Creative Director

Email me: gary@moosejaw.com
Follow me on Twitter: @MoosejawMadness

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Nice Tweet About Moosejaw’s Most Honest Sale Yet

heathercapri Hilarious honesty in marketing by @MoosejawMadness! http://flic.kr/p/6GvLYy

Here’s the image from Flickr:

Love the Madness,

Gary Wohlfeill
Creative Director

Email me: gary@moosejaw.com
Follow me on Twitter: @MoosejawMadness

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Wrapping Up the Fall Catalog

Making the final changes on the “Oh great. It’s Fall again.” catalog set to drop beginning of next month. 

Here’s a sneak preview of the cover, which features the brand new Moosejaw Women’s Latika Fleece Jacket (not yet available to purchase.)

Love the Madness,

Gary Wohlfeill
Creative Director

Email me: gary@moosejaw.com
Follow me on Twitter: @MoosejawMadness

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