Inside Moosejaw

Shark Week 2009 Review

So far, the big winner for Shark Week 2009 has been Jaws of the Pacific.  Finally, a documentary that I haven’t seen. 

Air Jaws rules, but it’s so been-there-done-that.  I’m also very tired of the proprietary programming being the crutch for Shark Week.  Mythbusters is good sh-t, but I don’t want to see a 12 foot mechanical shark biting an oxygen canister in a pool.  Nor do I care what Les Stroud has to say about anything NOT related to building a hammock out of a crashed hot air balloon. 

Last, but certainly not least, if I have to watch one more poorly done dramatic reenactment of some a–hole getting attacked by a bull, I might do something drastic.  Like change the channel.  And those are words that should NEVER be said about Shark Week.

CHamms
Hardgoods Accessory Buyer

Tweet This Post 

Catalog Feedback on Twitter

Great responses on Twitter about the “Oh Great. It’s Fall Again.” Catalog

zach_mitchell: Just saw the new Moosejaw mail order catalog…creative, and HOT!

kumar303: I just read through a Moosejaw catalog cover to cover. Are they all this entertaining?

steveboylephoto: I love the catalogs that Moosejaw puts out

xjparker: Moosejaw’s catalogs are just brilliant

MostPopularToys: Not a toy, but popular w/ teens/college kids looking for cool shirts. Moosejaw’s new “no pants” catalog is hilarious! http://bit.ly/3I68T1

allielanette: I love getting the Moosejaw catalog in the mail. (They sell North Face, Pantagonia, etc.) Simply bc the side noted on each pg are soo funny!

arosenfee: The snail mail catalogue for Moosejaw (http://bit.ly/lNV6B ) is the Victoria’s Secret of granola wear.

AndrewAmine: @MoosejawMadness haha! the new catalog is great. can always count on moosejaw for great and clever marketing.

cdwilliams1: Moosejaw’s Fall catalog is out. Due to the recession none of the models are wearing pants. Too funny! Great idea! See http://short.to/lo2z

arice10: well the new @moosejawmadness catalog is pretty good

lopez77: @MoosejawMadness got mine in the mail…bravo!! Page 55 is too much!!

jagek011: Check out the new “no pants” catalog from @moosejawmadness. Talk about great marketing … http://bit.ly/2kw8Qt

VairChoisel: @MoosejawMadness Recieved it in the mail- laughing ensued

knauff: @MoosejawMadness you’ve out done yourselves! love the knight helmets

etc_etera: @MoosejawMadness ’s new rule FTW. Dear Patagonia — Good luck. There’s only one rule to trounce the no-pants rule.

djbsquared: @MoosejawMadness’s new catalog: great, or best ever

tomschneller: The new “just say no to pants” catalog from @moosejawmadness is hilarious. great marketing for a catalog! http://bit.ly/3I68T1

bkoca: @MoosejawMadness The catalog was very enjoyable and amusing. Props to your marketing team!

NCosta7: really loving the new @MoosejawMadness no pants catalog

Love the Madness,

Gary Wohlfeill
Creative Director

Email me: gary@moosejaw.com
Follow me on Twitter: @MoosejawMadness

Tweet This Post 

Moosejaw Drops Back to School Catalog, “No Pants”

Oh Great. It’s Fall Again.

Our Fall / Back to School Catalog started arriving in the mail to customers on Monday and the response so far has been great.

The theme this time around is about people only buying half an outfit in times of economic recession, so the entire catalog is shot without pants. For reals.

You can check out the digital version here.

Mentions on Twitter:

NCosta7really loving the new @MoosejawMadness no pants catalog

CaitlinTCThe @Moosejawmadness catalog made me want frozen custard. Yum

bkoca@MoosejawMadness The catalog was very enjoyable and amusing. Props to your marketing team!

michelleswansonWhy wear pants when you can not wear pants? Ladies, the pantsless boys start on pg 22. http://snipr.com/ooehk (via @MoosejawMadness)

Love the Madness,

Gary Wohlfeill
Creative Director

Email me: gary@moosejaw.com
Follow me on Twitter: @MoosejawMadness

Tweet This Post 

Nice Tweet About Moosejaw’s Most Honest Sale Yet

heathercapri Hilarious honesty in marketing by @MoosejawMadness! http://flic.kr/p/6GvLYy

Here’s the image from Flickr:

Love the Madness,

Gary Wohlfeill
Creative Director

Email me: gary@moosejaw.com
Follow me on Twitter: @MoosejawMadness

Tweet This Post 

Wrapping Up the Fall Catalog

Making the final changes on the “Oh great. It’s Fall again.” catalog set to drop beginning of next month. 

Here’s a sneak preview of the cover, which features the brand new Moosejaw Women’s Latika Fleece Jacket (not yet available to purchase.)

Love the Madness,

Gary Wohlfeill
Creative Director

Email me: gary@moosejaw.com
Follow me on Twitter: @MoosejawMadness

Tweet This Post 

Wild West Day in the Moosejaw Shops: A Gallery

Love the Madness,

Gary Wohlfeill
Creative Director

I’m a damn killer myself. ‘Cept, uh, I ain’t killed as many as you because of my youth.
- The Schofield Kid, Unforgiven

Email me: gary@moosejaw.com
Follow me on Twitter: @MoosejawMadness

Tweet This Post 

Moosejaw on the Interweb and Twitblogs

Decent few days for Moosejaw mentions around the planetary web:

“Customer Loyalty Programs That Work: Moosejaw Rewards” over at Transworld Business. I may or may not be the guy in the background with the wooden mallet.

“Moosejaw Mountaineering Doubles Up On Its Mobile Commerce Sites” at Internet Retailer.

Linda Bustos focuses in on m.moosejaw.com’s product pages in her Part 3 of 4 spotlight on mobile commerce over at the Get Elastic eCommerce Blog.

Caleb’s Meat Tattoo at Dave’s Diner Blog.

My Shopping Connection featured the Arc’teryx Motive Polo Shirt in their Father’s Day Gift Guide.

Love the Madness,

Gary Wohlfeill
Creative Director

“By the year 2001, there won’t be a person on this planet who isn’t hooked into it, and hooked into me.”
-Jobe, The Lawnmower Man

Email me: gary@moosejaw.com
Follow me on Twitter: @MoosejawMadness

Tweet This Post 

Naming Our Fall Campaign

So we are having trouble coming up with a name for out Fall Season Marketing Campaign. Please see the email string below (warning – you may be offended) and help us decide what we should use.

You can email me at gary@moosejaw.com, tweet it to @MoosejawMadness or post a comment on the blog.

Love the Madness,

Gary Wohlfeill
Creative Director

Email me: gary@moosejaw.com
Follow me on Twitter: @MoosejawMadness

Tweet This Post 

Moosejaw Madness a Key Component in the Mobile Conversation

Mobile Insider featured Moosejaw’s new smartphone optimized mobile site in a recent blog post entitled, “Why So Serious?”

The post makes a good point that the mobile channel is as much about distraction (if not more) than it is about situation-critical information. We agree completely and make it a priority to provide as rich as possible madness experience on our mobile site.

On a related note,  a conversation on Twitter this morning highlighted Moosejaw’s continued approach to blurring the lines between marketing / commerce channels to leverage the best features of each across channels:

BrightstepCEO Anyone got a good mobile commerce case to update me on? Or, know of any retailer using mobile to sell more?

tzadow @BrightstepCEO searching for a good example, too. Retailers have to realize that just copying their web business model will not fit m-com.

BrightstepCEO @tzadow Moosejaw is using mobile in store to read reviews of products, they also use mobile sms for competition to gain loyalty points.

Brightstep is a multi-channel ecommerce consulting company based in Sweden. From what I gather from bits and pieces on Twitter, Moosejaw was featured in a presentation on multi-channel strategy at Stora e-Handelsdagen, an e-commerce event in Stockholm.

This is a decent example of the value of being active on Twitter.  Before hearing about the event we were close to naming a conference room at Moosejaw the “Stora Handelsdagen Steel Cage Match Room.”  How embarrassing would that have been?

Elsewhere on the interscape, our email campaigns were also featured in a post at Email Insider on Tuesday, “Even More Laughs! Humor In Retail Email, Once Again.”

They call us cheeky, which is better than being called flippant but not as good as being called frisky.

Love the Madness,

Gary Wohlfeill
Creative Director

If you re-arrange the letters ‘Stora e-Handelsdagen’ you get ‘A Hen Led Rodent’s Saga’ which explains why I know little to nothing about soup.

Email me: gary@moosejaw.com
Follow me on Twitter: @MoosejawMadness

Tweet This Post 

Moosejaw Hockey Extends Winning Streak to 3

Moosejaw steamrolled the Silver Mullets in last night’s 6:00pm matchup, winning 8-1.

The big story came halfway through the 2nd period when #10 Zakk B. scored an unassisted goal, ending a 6 game scoring drought.

Our record for the season is 4-1-2. Our next game is Thursday, June 4th at 8:30 pm against the Stinky Pinkies.

Love the Madness,

Gary
Defense

Oh this young man has had a very trying rookie season, with the litigation, the notoriety, his subsequent deportation to Canada and that country’s refusal to accept him, well, I guess that’s more than most 21-year-olds can handle. Number six, Ogie Oglethorpe.
-Jim Carr

Email me: gary@moosejaw.com
Follow me on Twitter: @moosejawmrkting

Tweet This Post