MADISON HEIGHTS, Mich., (May 14, 2009) – Moosejaw Mountaineering, the outdoor gear and apparel retailer known for its offbeat online marketing,  today launched a new mobile version of its website, m.moosejaw.com.

While most retailers have yet to launch even one mobile site, Moosejaw is launching a second and vastly improved version, placing the company in the forefront of national retailers who practice mobile retailing.

Moosejaw’s new mobile service, among many features, allows shoppers to use any smartphone to browse Moosejaw’s catalog, price compare, read customer reviews and view customer product photos, and engage in
“Moosejaw Madness”-all seamlessly.

“Moosejaw is successful because we’ve built a personal connection with our customers through our stores, website and catalog,” said Harvey Kanter, president and CEO of Moosejaw. “Moosejaw is now translating our brand into a compelling mobile experience for our customers-which we use to drive traffic to our stores, improve the shopping experience and deepen our interaction with the Moosejaw community.”

Moosejaw is partnering on the project with Unbound Commerce of Newton, Mass., a pioneer in mobile retailing.

Moosejaw launched the new site after beta testing the mobile version for the last 90 days. The new site is the latest addition to Moosejaw’s online arsenal to reach shoppers where they spend time. Moosejaw has a strong social network community that started with traditional e-mail and has since expanded to texts, Twitter, Facebook, Flickr, blogs and other online communities.

“In-store customers can now have the most complete and informed shopping experience,” said Gary Wohlfeill, creative director for Moosejaw. “Shoppers can stand in our shops and try-on and touch the products they are interested in at the same time easily read product reviews from hundreds of customers who have real experience with the item. This functionality is another step to continue the ‘blurring’ of retail channels, something Moosejaw is committed to in order to improve the whole customer experience in across channels.”

The site is specifically optimized to the richer graphical capabilities of the latest smartphones. Moosejaw will also continue to offer a mobile experience for customers without smartphones at www.moosejaw.mobi.

Moosejaw Mountaineering was named in Internet Retailer’s Top 500 Guide for 2009. The guide is a ranking and analysis of America’s 500 largest e-retailers and is based on annual 2008 Internet sales, researched by Internet Retailer and confirmed by retailers. Moosejaw was named #257, up from #260 in 2008.

Moosejaw has grown from a single retail store in Keego Harbor, Mich. in 1992, into a $40 million-a-year multi-channel retailer with seven retail stores, mail order catalogs, two mobile websites and five online websites. 

About Moosejaw Mountaineering:

Moosejaw is a leading multi-channel retailer of premium quality outdoor adventure apparel and gear. Moosejaw currently serves its customers through seven retail stores in Michigan and Illinois, through Moosejaw.com, and through mail order catalogs. Moosejaw offers products under its own Moosejaw brand, as well as leading outdoor manufacturers including The North Face, Arc’teryx, Patagonia, Mountain Hardwear, and Black Diamond. Visit www.moosejaw.com for more information.

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Media contact:

Candice Sinclair
Account Supervisor
Levenson & Hill
Candice.sinclair@landh.com
Direct: (214)932-6091
Cell: (469)682-1342

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MADISON HEIGHTS, Mich. (March 30, 2009) – Donate your old clothes and get a discount on a new look at Moosejaw Mountaineering.  Go do it now!

Moosejaw Mountaineering, the leading outdoor gear and apparel retailer, is offering 20 percent off any one item in exchange for the donation of new or lightly used clothing. Clothing donations will be accepted at any Moosejaw retail store or by mail (no joke).   You can even take the discount and send the clothing in later on the honor system.

All donated clothing will be given to Purple Heart, the veteran service organization devoted to wounded vets and their families.

“This is probably the best thing we’ve ever done,” said Eoin Comerford, VP of Marketing for Moosejaw. “We believe in the mission of Purple Heart, we want to encourage our customers to donate clothing to support their efforts, and we’re going to reward customers for doing so.”

 The 20 percent off Clothing Donation Thing coupon is available online at www.moosejaw.com .

1.  You can use code 206 to get 20% off one item right now.
2. We’re doing this on the honor system so if you order something at 20% off and then fail to send us your old jacket you’ll for sure get the flu or break a couple fingers and no one will like you.
3. The 20% off cannot be applied to prior purchases and cannot be combined with other offers.
4. Some brands are excluded.  See moosejaw.com for more details.
5. We would love to get your clothing to donate even if you aren’t buying anything new from us, so please send everything to us but we won’t be able to cover your shipping to us.
6. You can send us your clothing for us to donate until April 30^th but the 20% off is good through April 6^th.
7. Please send your clothes to Clothing Donations, 32200 North Avis, Madison Heights, MI, 48071.
8. Please include a note indicating the order that you received the discount on and your clothes are for the Donation and not a plain old return.
9. Sorry to be so mean about it, but you’ll have to pay for shipping your donation off to us.
10. If you have any questions about it please email us at donations@moosejaw.com

About The Military Order of the Purple Heart (MOPH)

The Order of the Purple Heart is unique among Veteran Service Organizations in that all its members were wounded in combat. For this sacrifice, they were awarded the Purple Heart Medal. Your donations make it possible for the MOPH Service Foundation to provide grants to the MOPH, its Ladies Auxiliary, and other Veteran related organizations that promote Patriotism, Fraternalism, and the Preservation of America’s Military History. Most importantly, they provide comfort and assistance to all Veterans and their families, especially those requiring claims assistance with the VA, those who are homeless, and those requiring employment assistance. Visit www.purpleheart.org for more information.

 About Moosejaw Mountaineering:

Moosejaw is a leading multi-channel retailer of premium quality outdoor adventure apparel and gear. Known for its often irreverent marketing, Moosejaw currently serves its customers through seven retail stores in Michigan and Illinois, through Moosejaw.com, and through mail order catalogs. Moosejaw offers products under its own Moosejaw brand, as well as leading outdoor manufacturers including The North Face, Arc’teryx, Patagonia, Mountain Hardwear, and Black Diamond. Visit www.moosejaw.com for more information.

Mail clothing donations to:

Moosejaw

Attn: Clothing Donation

32200 N.  Avis

Madison Heights, MI

48071

Moosejaw Store Locations

Ann Arbor, MI

327 S Main Street

Ann Arbor, MI 48104

(734) 769-1590

MON-THU: 10am – 9pm

FRI-SAT: 10am – 11pm

SUN: 11am – 6pm

Birmingham, MI

34288 Woodward Ave

Birmingham, MI 48009

(248) 203-7777         MON-THU: 10am – 9pm

FRI-SAT: 10am – 8pm

SUN: 11am – 6pm

Chicago, IL

1445 West Webster Place #9

Chicago, IL 60614

(773) 529-1111

MON-SAT: 10am – 9pm

SUN: 11am – 6pm

East Lansing, MI

555 East Grand River Ave.

East Lansing, MI 48823

(517) 333-4000

MON-THU: 10am – 8pm

FRI-SAT: 10am – 7pm

SUN: 12pm – 5pm

Grosse Pointe, MI

17037 Kercheval

Grosse Pointe, MI 48230

(313) 881-9999

MON-THU: 10am – 9pm

FRI-SAT: 10am – 8pm

SUN: 12pm – 5pm

Partridge Creek, MI

17370 Hall Rd # 125

Clinton Twp, MI 48038

(586) 416-8940

MON-THU: 10am – 9pm

FRI-SAT: 10am – 10pm

SUN: 11am – 6pm

Rochester, MI

154 N Adams

Rochester Hills, MI 48309

(248) 375-5800

MON-SAT: 10am – 9pm

SUN: 12pm – 6pm

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“This is a great move for Moosejaw and me personally,” commented Wolfe. “It allows me to spend much more of my time on the unique, creative identity of Moosejaw which sets us apart from every other retailer on the planet.  Harvey brings a wealth of retail and leadership experience that will primarily be focused on enhancing operations and building the infrastructure to support the long-term growth of the company”

Kanter has over 25 years of retail experience, with executive leadership roles at Michaels Craft Stores, Aaron Brothers Framing, Eddie Bauer, and more.  “I am really excited to join Moosejaw.  I looked at a number of opportunities, but nothing offered the level of brand loyalty, customer engagement, and growth potential that I see in Moosejaw,” added Kanter.

In early 2007, Moosejaw partnered with Parallel Investment Partners of Dallas, TX, primarily due to the firm’s specialty retail investment expertise.   With Parallel’s help, Moosejaw has continued to grow its brick-and-mortar presence, created a state-of-the-art multi-channel e-commerce, mobile commerce and point of sale system, upgraded its call center and warehouse distribution center, tripled the size of the Moosejaw brand apparel line and much more.  “Harvey’s definitely the man for the job,” said Jed Johnson, Senior Partner of Parallel.  “He has deep leadership experience, broad retail knowledge, and is an incredible merchant, which are key long-term success factors for Moosejaw.”

 Along with brother Jeffrey and sister Julie Wolfe, Robert built Moosejaw from a single store retail outfit in Keego Harbor, Mich. in 1992, and turned it into a $40 million-a-year multi-channel retailer with seven shops, mail order catalogs, two mobile websites and five online websites.  Moosejaw was named an Internet Retailer Top 100 Website (2007 and 2006) and an Ad Age Top 50 Marketer (2007).  Julie will continue to work full-time for Moosejaw as its Chief Merchant, while Jeffery Wolfe is stepping away from day-to-day operations to partner with Robert on a new marketing venture.  Named The Folsom Project, the company will help other companies build unique marketing campaigns based on Moosejaw’s award winning approach.

About Moosejaw Mountaineering

Moosejaw is a leading multi-channel retailer of premium quality outdoor adventure apparel and gear. Moosejaw currently serves its customers through seven retail stores in Michigan and Illinois, through Moosejaw.com, and through mail order catalogs.

Moosejaw offers products from leading outdoor manufacturers including The North Face, Arc’teryx, Patagonia, Mountain Hardwear, and Black Diamond as well as under its own Moosejaw brand. The company serves a diverse customer base including serious outdoor enthusiasts, active individuals pursuing an outdoor lifestyle, and high school and college students who are passionate about the Moosejaw brand.

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