Moosejaw Madness a Key Component in the Mobile Conversation

Mobile Insider featured Moosejaw’s new smartphone optimized mobile site in a recent blog post entitled, “Why So Serious?”

The post makes a good point that the mobile channel is as much about distraction (if not more) than it is about situation-critical information. We agree completely and make it a priority to provide as rich as possible madness experience on our mobile site.

On a related note,  a conversation on Twitter this morning highlighted Moosejaw’s continued approach to blurring the lines between marketing / commerce channels to leverage the best features of each across channels:

BrightstepCEO Anyone got a good mobile commerce case to update me on? Or, know of any retailer using mobile to sell more?

tzadow @BrightstepCEO searching for a good example, too. Retailers have to realize that just copying their web business model will not fit m-com.

BrightstepCEO @tzadow Moosejaw is using mobile in store to read reviews of products, they also use mobile sms for competition to gain loyalty points.

Brightstep is a multi-channel ecommerce consulting company based in Sweden. From what I gather from bits and pieces on Twitter, Moosejaw was featured in a presentation on multi-channel strategy at Stora e-Handelsdagen, an e-commerce event in Stockholm.

This is a decent example of the value of being active on Twitter.  Before hearing about the event we were close to naming a conference room at Moosejaw the “Stora Handelsdagen Steel Cage Match Room.”  How embarrassing would that have been?

Elsewhere on the interscape, our email campaigns were also featured in a post at Email Insider on Tuesday, “Even More Laughs! Humor In Retail Email, Once Again.”

They call us cheeky, which is better than being called flippant but not as good as being called frisky.

Love the Madness,

Gary Wohlfeill
Creative Director

If you re-arrange the letters ‘Stora e-Handelsdagen’ you get ‘A Hen Led Rodent’s Saga’ which explains why I know little to nothing about soup.

Email me: gary@moosejaw.com
Follow me on Twitter: @MoosejawMadness

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