Moosejaw Mountaineering Launches New Mobile Version of Its Website

FOR IMMEDIATE RELEASE

MADISON HEIGHTS, Mich., (May 14, 2009) – Moosejaw Mountaineering, the outdoor gear and apparel retailer known for its offbeat online marketing,  today launched a new mobile version of its website, m.moosejaw.com.

While most retailers have yet to launch even one mobile site, Moosejaw is launching a second and vastly improved version, placing the company in the forefront of national retailers who practice mobile retailing.

Moosejaw’s new mobile service, among many features, allows shoppers to use any smartphone to browse Moosejaw’s catalog, price compare, read customer reviews and view customer product photos, and engage in
“Moosejaw Madness”-all seamlessly.

“Moosejaw is successful because we’ve built a personal connection with our customers through our stores, website and catalog,” said Harvey Kanter, president and CEO of Moosejaw. “Moosejaw is now translating our brand into a compelling mobile experience for our customers-which we use to drive traffic to our stores, improve the shopping experience and deepen our interaction with the Moosejaw community.”

Moosejaw is partnering on the project with Unbound Commerce of Newton, Mass., a pioneer in mobile retailing.

Moosejaw launched the new site after beta testing the mobile version for the last 90 days. The new site is the latest addition to Moosejaw’s online arsenal to reach shoppers where they spend time. Moosejaw has a strong social network community that started with traditional e-mail and has since expanded to texts, Twitter, Facebook, Flickr, blogs and other online communities.

“In-store customers can now have the most complete and informed shopping experience,” said Gary Wohlfeill, creative director for Moosejaw. “Shoppers can stand in our shops and try-on and touch the products they are interested in at the same time easily read product reviews from hundreds of customers who have real experience with the item. This functionality is another step to continue the ‘blurring’ of retail channels, something Moosejaw is committed to in order to improve the whole customer experience in across channels.”

The site is specifically optimized to the richer graphical capabilities of the latest smartphones. Moosejaw will also continue to offer a mobile experience for customers without smartphones at www.moosejaw.mobi.

Moosejaw Mountaineering was named in Internet Retailer’s Top 500 Guide for 2009. The guide is a ranking and analysis of America’s 500 largest e-retailers and is based on annual 2008 Internet sales, researched by Internet Retailer and confirmed by retailers. Moosejaw was named #257, up from #260 in 2008.

Moosejaw has grown from a single retail store in Keego Harbor, Mich. in 1992, into a $40 million-a-year multi-channel retailer with seven retail stores, mail order catalogs, two mobile websites and five online websites. 

About Moosejaw Mountaineering:

Moosejaw is a leading multi-channel retailer of premium quality outdoor adventure apparel and gear. Moosejaw currently serves its customers through seven retail stores in Michigan and Illinois, through Moosejaw.com, and through mail order catalogs. Moosejaw offers products under its own Moosejaw brand, as well as leading outdoor manufacturers including The North Face, Arc’teryx, Patagonia, Mountain Hardwear, and Black Diamond. Visit www.moosejaw.com for more information.

####

Media contact:

Candice Sinclair
Account Supervisor
Levenson & Hill
Candice.sinclair@landh.com
Direct: (214)932-6091
Cell: (469)682-1342

Tweet This Post 

Leave a reply

Name (required)

Mail (will not be published) (required)

Website

CAPTCHA Code (required)